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Having validated the methodology and established the groundwork for the development of the theoretical framework, professionals in a wide range of disciplines are now applying the methodology in their work and research.
Social dreaming can be used in business and social organizational systems, professional communities, and consumer focus and special interest groups. Social Dreaming, which was used generically in the beginning, anticipated subsequent developments like Systemic Dreaming, Cultural Dreaming and Organizational Dreaming
The benefits of the Social Dreaming Matrix for an organization is that
1. The experience generates creative thinking.
2. It makes lateral and divergent thinking commonplace, and allows organizational paradoxes to be addressed.
3. It makes unconscious thinking part of the fabric of the organization
4. It refines instrumental thinking in the enterprise as a system by enhancing the creative capacity of the organization as a holistic system.
The value of Social Dreaming is that it is a systemic process that identifies the pattern that connects the dreams unconsciously and in conscious thinking. This furthers the decision-making of the organization and makes it more effective because it now has access and can use the two systems of thinking – both the finite (conscious) and the infinite (unconscious).
Its best applications are (i) in the ordinary life of an organization because the future issues and potential operational puzzles, or dilemmas, can be anticipated as they are brought to consciousness through Social Dreaming. (ii) When the organization has reached an impasse in its collective thinking, Social Dreaming can break the log-jam of thinking in the organization. This is when the limits of comprehension have been reached through a failure of the taken-for-granted logic of the organization that has sustained it in the past.
Some of the major areas in organizations where Social Dreaming is currently applied are included in the case studies and is growing,
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